Small Economic Activity in Rural Area

Background of the studyEconomic activity refers to the consumption of goods and services and activities in which money is exchanged for product or services (Hendricks, 2017). It was performed for the purpose of making money, gaining wealth, creating and producing items that can be offered to the public for sale. Pavlov (2000) also argued that economic activity defined as any activity consisting in offering goods and services on a given market. The outcome of economic activities is measured monetarily (Hendricks, 2017). According to Fisher (1933), economic activities classified into three main sectors which are primary sector (consisting of agriculture), secondary sector (formed by industry) and lastly is the tertiary sector which are incorporating all other activities that did not fit in the first two sectors. Cari data statistic economi Malaysia?In business scope?There are several types of economic activities including business, professions and employment. Restaurants, large retailers and even small businesses engage in economic activities every day. Business is one of the economic activity. Whether it is a formal business, an entrepreneurial venture or a small lemonade stand in the front of yard, the economic activity of business is any activity where goods and services are exchanged for the earning of money. High cost living?Rural area refers to nonmetropolitan areas (United States Department of Agriculture, 2003). According to Office of Management and Budget United States (2013), nonmetropolitan areas are outside the boundaries of metropolitan areas and have no cities with 50,000 residents or more. Department of Statistic Malaysia (2010) stated that Lawas, Sarawak only had the total population of 38,385 in 2010. It can be categorized as the rural area because the total population less than 50,000 populations. In the next 10 years, the total of population in Lawas, Sarawak expected will be increase in 2020 (Population and Housing Census of Malaysia, 2010). According to Malaysia Labour Force Survey Report (2002:17), rural area defined as all the gazetted areas consisting of less than 10,000 people and all of the areas that are not gazetted. It also argued by the Ministry of Rural and Regional Development which simply defined rural as an area with population of less than 10,000 people. In 2002, out of nine main economic activities in rural areas, agriculture-related activities including hunting, forestry and fishing contributed 38.5% of the employment as compared to 18.2% in manufacturing and 9.8% in wholesale and retail trade (Malaysia – Labour Force Survey Report, 2002). Problem statementBusiness growths in Lawas town lead to raise the economic development in rural area. However, there are some issues that are often said. The local authority gives less attention to small-scaled business especially retailing business. This has been a challenge to small business owners to develop their businesses because of competition from large-scale business. Additionally, the lack of special sites for traders, particularly in stall business and renting business, has resulted in irregularities. It causes the huge problems for the urban environment such as creating a less attractive, hygiene problems and congestion, especially in Lawas town. These problems occur due to the weakness of local authorities in implementing the regulatory, guidelines planning, standards of planning, control activities, employee attitude and lack of financial. The local authorities mostly give attention to the issues of getting the appropriate site, the size of the building site, the provision of the perfect garbage disposal facility, the absence of special units or sections to implement the rules thoroughly in the context of actual planning. Informal businesses operating not only in town areas but also occurred in the village area. There are several issues that viewed from the informal sector businesses such as stalls and hawkers. It found that several stalls and hawkers had physically dilapidated conditions, built in unsafe business area and the absence of adequate public facilities have affected the unpleasant scenery. Several stalls or hawkers were too close to the road reserve. The selection of a location informal business has to take seriously. It is because, informal sector mostly happen found on parking lot area, roadside and in sidewalk of the stores. To improve this situation, the Lawas District Council will take enforcement action such as seizing business equipment, revoke licenses or impose fines. Occasionally, the Lawas District Council also handed over enforcement notice to close business or relocate stalls and hawker centers temporarily in a more organized and secure area.Research questionsResearch objectives The purpose of this study is aimed to analyst and evaluates the problems and growth of small-scale business in Lawas. Thus, consideration should be given to this aspect when discussing and evaluating the challenges of development. The objectives of the study are as follow:To identify the need of small-scale business in an economyTo determine the various problems faced by the local communities in the study areas from the perspective of the small-scale businessTo suggest more appropriate and effective ways to overcome this problem.The findings of this study will help the policy makers in identifying problems relating to the institutional arrangements of rural development agencies. Consequently, it will help in introducing more effective institutional arrangements in delivering or implementing rural development programmes in order to tackle rural development problems.Significance of studyThere are three factors that have driven the researcher to engage in the research. Firstly, there is a need for balance in development between rural and urban areas. Secondly, rural development is particularly important for the political stability of a nation, and thirdly, rural communities that typically form the majority of population in most developing countries are mostly poor. Therefore, rural development is part and parcel of the nation's development. It cannot be sidelined even though it possesses diverse and complex problems.

Having Children While Young

HAVING CHILDREN WHILE YOUNG (pros and cons) One of the largest problems nowadays is having children while young. That problem includes teenage parents from fifteen to eighteen years old, who aren't ready to bring up their children yet. However, having a children while young has both, advantages and disadvantages. Being a young parent does not have many advantages, but some of them are really good. For example, young parents are more mature than their peers because they've seen how hard life really is. After few years, they will have more understanding for their teenage kid, and kid will have more understanding for his young parents. Beside that it might be better to have kids when you're young and you have the energy, health, time and flexibility for children, than when you are older. However, having a kid is not an easy thing. Young parents have many responsibilities, so they have to learn how to be responsible. They must have support and understanding of the society and their parents, both financial and emotional, otherwise they will not make it. Young parents have to abort their further education for their child good, what is definitely not good because it will be harder for them to get a job in the future. To conclude, having a child is a beautiful thing that helps you build up your character, but it is also very hard and complicated. Especially for young people. So you should be very careful with your life and always think twice before you do something stupid.

Singapore International Airlines

Contents COVER LETTER4 1PROSPECTS OF ECONOMY5 1. 1Global Financial Crisis5 1. 2Oil Prices5 2PROSPECT OF AIRLINE INDUSTRY5 2. 1General Trend of the Airline Industry5 2. 2Analysis of competitiveness of industry6 3VALUE CHAIN7 3. 1Training of Pilots/ Cabin crew/ Ground handling staff7 3. 2Branding and publicity7 3. 3Reservations and Ticketing7 3. 4Ground Operations7 3. 5In-flight Services8 3. 6Aircraft Operations8 3. 7Fleet Management and maintenance8 3. 8Customers8 4SINGAPORE AIRLINE’S COMPETITIVE ADVANTAGE8 4. 1The 4 components of SIA’s competitive strategy8 5FINANCIAL STATEMENT ANALYSIS9 5. Operating Performance Analysis9 5. 2Liquidity Analysis10 5. 3Solvency Analysis10 5. 4Profitability Analysis10 5. 5Stock Prices Analysis11 5. 6Comparison with Industry Average11 6SINGAPORE AIRLINES’ NON-FINANCIAL PERFORMANCE11 6. 1Learning and Growth11 6. 3 Internal Processes12 7RECOMMENDATIONS12 8APPENDIX13 9REFERENCES32 Cover Letter To: Ms Leo, CEO From: Investment Team Subje ct: Investment Report – Singapore Airlines Ltd This report contains an analysis of Singapore Airlines Ltd (SIA) with response to your query on desirability of making a fairly large medium-to-long term investment in the shares of SIA. Firstly, an analysis of the prospects of the airline industry which SIA operates in would be given to develop a better understanding of the business environment. The current state of economy will also be one of the highlights as it is perhaps one of the biggest concerns amongst investors. Next, the company’s value chain and competitive strategies would also be presented and analyzed to justify if SIA have the ability to sustain its growth despite numerous world-wide challenges such as the financial crisis and high oil prices. On top of that, an analysis of the company’s past financial statements and especially for the year 2007/08 would be presented to analyze the profitability and quality of earnings. For a more holistic approach, analysis of the company and industry using non-financial performance measures would also be used to address issues where financial measures are insufficiently informative. Comparisons with the industry and main competitors will also be made along the way to show how they fare and if the stock price has the potential to grow amongst stiff competition in the airline industry. Lastly, recommendations on the desirability of the investment would be given on our stand based on our analysis. 1Prospects of Economy 1. 1Global Financial Crisis The world’s economy is currently facing one of the worst financial threats ever since the Great Depression in 1929. Demise of US banks such as Lehman Brothers were due to huge corporate debt default which caused them to incur a large impairment loss. This tight credit crunch caused the downfall of the global stock market with fearful investors withdrawing their investments. In response to the gloomy outlook of the worldwide economy, assurance was given by the G7 as they announce to unveil a 5-point plan to counter the crisis and to stabilize the financial market. 1. 2Oil Prices The airline industry was drastically hit by the rocketing of aviation fuel prices for the past one year , forcing many companies to increase air ticket prices to cover the increased expenditure. Expenditure is accelerating at a faster rate than revenue; hence this has caused many airline companies to suffer a loss in operating profit. However, basket average crude oil prices has been on a declining trend. â€Å"Prices fell $18. 1/b or more than 14% in August, declining sharply from the record levels reached in July,† according to OPEC Monthly Oil Market Report September 2008. 2Prospect of Airline Industry 2. 1General Trend of the Airline Industry The current situation in the airline industry remains bleak. It is caused by a mix of weakening passenger demand, particularly i n the First and Business Classes, and the existing uncertain global economic outlook. Cargo demand has also plummeted, with a 6. 5% drop in demand for Asia-Pacific carriers in July 2008. However, SIA has been able to anticipate changes and continue to break new grounds. The procurement of A380 Airbus has helped SIA achieve substantial cost savings. In addition, conversion of five Airbus A340-500 aircraft into an All-Business Class set-up, and constantly ensuring that capacity best matches SIA’s demand , have proved to be profitable for SIA alone despite the overall weakening passenger demand. 2. 2Analysis of competitiveness of industry Since SIA’s overall profitability is largely influenced by the presence of competition, we have used Porter’s Model of Five Forces to analyze the competitiveness of the industry. Threats of substitutes Over the years, the airline industry has become increasingly competitive with entry of new competitors such as budget airlines. As such, some passengers are choosing to fly budget airlines for short travelling distances. Hence, demand from customers are becoming relatively price elastic, forcing some firms to lower their prices in order to stay competitive. Buyer Bargaining Power Buyer bargaining power is increasing due to the price transparency concerns of customers, as they can choose which airline to take. However, on the industry level, bargaining power is low. Supplier Bargaining Power Supplier bargaining power in the airline industry is high as the input required (aircraft, aviation fuel) is unique and there are no similar substitutes available. Rivalry among existing players The intensity of competition among airlines has increased substantially over the years as firms are narrowing the gap of the service quality and on board amenities. This has led to increasing emphasis in effective cost management for firms. Threat of Entry There are substantial barriers to entry for the industry due to the high initial fixed outlay and proprietary know-how. However, the entry of budget airlines poses potential threats to the existing players. Many firms have responded by buying shares in firms of budget airlines. 3Value Chain 3. 1Training of Pilots/ Cabin crew/ Ground handling staff SIA’s places great emphasis in training by continuously sending its employees for comprehensive and rigorous training. To present only the best service, SIA also imposes stringent selection tests of employees at the recruitment stage. 3. 2Branding and publicity SIA’s spending on advertising has been static over the recent years. Recently, TBWA replaced Batey agency which popularised the iconic Singapore Girl . SIA adopts a global approach to advertising in the international media, keeping the Singapore Girl icon as its representation of high quality service. 3. 3Reservations and Ticketing SIA’s website allows flight timetable downloads for gadgets such as pocket PCs and palm tops and synchronizes the data when it is amended. SIA’s ticketing offices are located in over 70 countries and it operates 24 hour telephone reservations and service call centres to help its customers. The use of interline e-ticketing allows ticket information to be stored in SIA’s secured database and shared among airlines on the customer’s itinerary. 3. 4Ground Operations SATS handles all ground operations which includes baggage/ airfreight handling and apron services. Technology such as Internet check-in, biometric checks and downtown check-in services are ingrained to speed up processing time. The application of Fully Automated Seamless Travel (FAST) integrates three processes comprising airline check-in, pre-immigration security checks and immigration clearance. SIA’s loyalty customers also have the privilege of priority check-in and enjoying exclusive facilities at its lounges. 3. 5In-flight Services Its in-flight on-demand entertainment system has over a thousand demand options and office software for passengers. Also, SIA also integrated the full size ‘space-bed’, on-board email and internet services in its First and Business classes. 3. 6Aircraft Operations SIA flies directly to 66 destinations and has recently increased flights to more popular destinations. SIA has transformed its cabins to full business class seating for its SG-NY flights and will be doing the same for its SG-LA Flights. . 7Fleet Management and maintenance SIA maintains young fleets of passenger and cargo planes. These fuel efficient planes are on the average age of 6-7yrs. It leases 34 out of its 126 aircraft on an agreement of range 4. 7-10. 5 years with options to sub-lease. SIAEC has also joined Airbus’ Maintenance Training Network, givin g it access to Airbus’ latest training methodologies. 3. 8Customers SIA’s KrisFlyer customer retention scheme has been effective to date and it now focuses on services for wealthy and business travellers, in conjunction with the PPS club . Singapore Airline’s Competitive Advantage Through the value chain comparison with competitors, SIA has achieved both differentiation and low cost strategies in its operations and stands out as a leader in the industry. 4. 1The 4 components of SIA’s competitive strategy 4. 1. 1Rigorous service design, development and continuous innovation SIA’s service development department constantly researches for and tests out new innovations. It uses the centralized innovation approach which involves three-step processes. The effective feedback channel helps to ensure that any useful suggestions are adopted. Employees are also sent on ‘spy flights’ on competitor’s planes to report their findings . SIA’s continuous innovation supports cost effectiveness and it transfers this margin to its customers. Some examples are improvements in seat and screen size, as well as in-flight services, which compares favourably to its competitors . 4. 1. 2Profit and cost-cutting mentality of employees SIA’s employees are well aware of the implications of high costs and they always strive to achieve customer satisfaction in a cost effective manner. Compared to the industry, SIA maintains a relatively young yet fuel efficient fleet. 4. 1. 3Holistic Staff Development All employees have a training and development plan which includes both functional and interpersonal skills. SIA’s aircrew is organized in teams of 13 and flies together for at least 2 years . Hence, these have helped to develop team bonding for delivering excellent service. 4. 1. 4Strategic synergies through diversification and world-class infrastructure SIA has reaped strategic synergies through diversification of its subsidiaries: SIA Engineering Company, SATS, SATS In-flight catering and Tiger airways. Diversifying has helped to avoid tough competition and to capture a larger market share by offering more types of services. Hence, SIA still gains the general market share through its 49% stake in the low-cost carrier Tiger Airways while focusing on wealthy and business travellers, 5Financial Statement Analysis 5. 1Operating Performance Analysis Revenue from the company’s operating activities increased by 12. 5% and expenditure increased by 7. 7%, causing the operating profit to increase by 60. 1% from 2007. Also, net cash provided by operation activities was has been positive and on an increasing trend. This tremendous improvement in operating profit is due the increased demand for SIA’s flights. 5. 2Liquidity Analysis 5. 2. 1Quick Ratio The ratio dropped from 1. 4 in 2007 to 1. 29 in 2008. This is largely due to the company recognizing more sales in advance of carriage under current liabilities. However, the overall quick ratio trend has been greater than 1. This indicates the relatively stronger liquidity position to meet current debts, especially compared with its competitors . 5. 3Solve ncy Analysis 5. 3. 1Debt-to-Equity Ratio The ratio dropped from 0. 12 in 2007 to 0. 11 in 2008. The result projects an optimistic outlook because the company was able to complete their purchase of new A380 planes without relying on outside funds and the value of the ratio is lower than its competitors. This indicates SIA’s strong ability to generate cash from operating activities for future growth. 5. 4Profitability Analysis 5. 4. 1Return on Average Equity Holders’ Funds The return on average equity holders’ funds dropped from 14. 9% in 2007 to 13. 56% in 2008. The major reason behind the decrease was due to sale of SIA building and investment in Singapore Aircraft Leasing Enterprise Pte Ltd in 2007. The extraordinary events led to a significantly large amount of profit in 2007. Hence, the drop in return on average equity holders’ funds is not a big concern. Compared to the 2006 figure of 9. 61% and 2005 figure of 11. 01%, the company has been more successful in generating returns for its equity holders. 5. 4. 2Earnings after Tax per Share (diluted) This is a conservative measure that takes into account of the employees exercising their share options. The diluted earnings after tax per share dropped from $1. 71 in 2007 to $1. 66 in 2008, largely due to the one time sale of assets in 2007 mentioned above. The drop is not a concern because it still shows an increasing trend. 5. 4. 3Dividends per Share The overall trend of the dividend payout is positive and investors are expected to receive a fair share of dividends annually . 5. 5Stock Prices Analysis The general price trend of SIA stocks shows an upwards inclination. It reached a peak at around November 07 and prices have been decreasing since. One of the reasons why stock prices started to decrease is due to rising fuel prices. In view of the recent financial turmoil, the unstable economy is expected to have a significant impact on stock price. As compared to its major competitors, the stock price decrease was fortunately not as drastic. Also, we should note that this is a temporary mark to market loss suffered and not a permanent impairment loss incurred by SIA. 5. 6Comparison with Industry Average Overall, SIA’s financial performance is above industry average in comparison. 6Singapore Airlines’ Non-Financial Performance Non-financial performances are an integral part of a company which is bound to affect a company’s financial position in the long run and will determine its sustainability amidst stiff competition. A comparison with their closer competitors is also being considered . 6. 1Learning and Growth SIA places large emphasis on its employees. One of its strategies to train its employees includes company-wide Core Developmental Competency Framework, which seeks to help staff identify their strengths and opportunities for improvements. SIA Group also has seven training schools to deliver training in each core functional areas. This includes the Transforming Customer Service (TCS) initiative and general management training. Furthermore, SIA has in place share-based remuneration programmes which aim to more directly align the interests of senior management with the interests of shareholders. . 2Customer perspective One of SIA’s strengths lies in its superior customer service and excellent facilities on board. On top of that, SIA also places large emphasis on the safety of its customers on air and have introduced various new methods and equipment on board with the customers’ welfare and convenience in mind. SIA’s efforts in providing excellent customer service ar e evident by the many awards and accolades they garnered over the past years. These awards have enhanced their reputation and enabled them to dominate in the Airline industry. 6. 3 Internal Processes SIA’s Value Chain was analyzed to gain better understanding of its internal process. 7Recommendations From the above analysis, we understand that the airline industry that SIA operates in is extremely volatile and competitive. Coupled with the problem of rising fuel prices, the future do poses many challenges for SIA. However, having analyzed SIA’s strategies and operation style, we can see that SIA has been effective in managing the challenges faced to date, despite it being a relatively small and young airline compared to the other players in the industry. This is evident from the good financial performance of SIA. Thus, our team is optimistic about SIA’s growth prospects for the next 5 to 10 years and we predict that an attractive return can be guaranteed if the shares were bought. However, in view of the financial turmoil, we suggest putting the investment plan on hold first and wait for share prices to plummet to a sufficiently low point before buying the shares. Ultimately, this will help our company to take advantage of the low share price and maximize returns in the future. 8Appendix Appendix 1 Article 1 From The Times October 9, 2008 Interest rate cuts overshadowed by spectre of recession IMF says world is heading for major downturn Patrick Hosking, Banking and Finance Editor Interest rates across the world were slashed yesterday as central banks took unprecedented emergency action in an effort to contain the worst economic threat since the Great Depression. Hours after the Government unveiled a ? 500 billion rescue package for the British banking system, the Bank of England joined forces with its counterparts across the Western world to cut rates by half a percentage point. The extraordinary level of coordination was designed to demonstrate resolve in the face of financial panic but failed to restore confidence in the stock market. Share prices rallied briefly in London but the FTSE 100 index closed down 239 points at 4,367, its lowest point for four years. In its bleakest forecast for years, the International Monetary Fund said that the world was entering a major downturn in the face of â€Å"the most dangerous shock . . . since the 1930s†. The US and Europe were either on the brink of or already in recession. Appendix 2 Article 2 Home > Breaking News > Money > Story Oct 11, 2008 G7 vows to fight crisis WASHINGTON – GROUP of Seven finance chiefs on Friday unveiled a five-point plan to fight the global economic firestorm and restore confidence in the financial system by shoring up struggling banks. ‘The G7 agrees today that the current situation calls for urgent and exceptional action,' the US Treasury said in a statement on behalf of the G7 nations. We commit to continue working together to stabilise financial markets and restore the flow of credit, to support global economic growth,' it added after the finance ministers and central bank chiefs from the G7 nations – the United States, Germany, Japan, France, Britain, Italy and Canada – met in Washington. Appendix 3 Graph 1 Appendix 4 Newspaper Extract 1 The Straits Times, October 19 2008 Money Section Appendix 5 Exhibit 1 Airline Industry†™s Value Chain and competitive advantage The diagram below describes the Primary activities that is included in SIA’s Value Chain Appendix 6 Article 3 SIA stays the course with its branding strategy American advertising agency TBWA took over the coveted account from Singapore- based agency Batey – the name behind SIA's ad campaigns for the past 35 years.. †¦ Many marketing experts, who were looking for a significant change in SIA's branding strategy, were surprised by the lack of it, while others felt the ads weren't much of a head turner†¦ SIA spokesman Stephen Forshaw says critics have got it all wrong. Branding is not only about advertising. More importantly, it is about the substance behind the brand. ‘It perplexes me that people think the key to branding is advertising. It's not,' he says. ‘The key to branding is getting the fundamentals of the business right first. ‘Advertising is merely a way of communicating between the organisation and its customer base. ‘ †¦ †¦ But there remains a key constant – the Singapore Girl icon. ‘The representation of the Singapore Girl is what the brand delivers to customers – that is very high quality service,' Mr Forshaw says†¦. †¦ A significant application of biometric technologies currently being developed at SIA’s hub at Changi Airport in Singapore is the FAST (Fully Automated Seamless Travel) process. In November 2004, a six-month pilot test of FAST has been initiated based on a biometrics technology that integrates three processes: airline check-in, pre-immigration security checks, and immigration clearance†¦ †¦ This initiative at Changi Airport is a world’s first of integrating these processes with the clear objective of driving service excellence at airport operations and SIA’s ground services, while at the same time driving efficiency and improving security.. Appendix 7 Table 1 Kris Flyer Programs The table below describes the KrisFlyer programs of SIA. Level Benefits Young Explorer Club†¢Earn and redeem miles for free travel just like other KrisFlyer members †¢Miles earned go towards qualification for higher tiers of membership Kris Flyer Elite Silver†¢25% bonus on actual miles flown whenever you fly Singapore Airlines, SilkAir or Virgin Atlantic. †¢Priority Reservation Waitlist and Priority Airport Standby Kris Flyer Elite Gold†¢25% tier bonus on actual miles flown each time you credit the miles you earn on Singapore Airlines, SilkAir and Virgin Atlantic. †¢Increased Check-in Baggage Allowance (20kg, or one extra piece of baggage). Priority Airport Check-in and boarding and baggage handling †¢ Access to Star Alliance Gold Lounges. PPS Club†¢Exclusive Gift Vouchers to purchase items from our inflight shopping service, KrisShop. †¢Enjoy reduced or waived fees for various KrisFlyer services. †¢Travel Assistance and Insurance. †¢25% tier bonus on actual miles flown each time you credit the miles you earn on Singapore Airlines, SilkAir and Virgin Atlantic. †¢If your reservation for a seat in First or Raffles/Business Class cannot be confirmed immediately, you will be offered the option of a guaranteed seat in Economy Class on the same flight. 100% increased check-in baggage allowance on all Singapore Airlines and SilkAir flights †¢ Extended Use of Silver Kris Lounges. †¢Access to Virgin Atlantic Clubhouses. Solitaire PPS Club †¢25% tier bonus on actual miles flown each time you credit the miles you earn on Singapore Airlines, SilkAir and Virgin Atlantic to your KrisFlyer account. †¢Supplementary Card for your spouse, who will be accorded the same level of service as you whenever they travel. Appendix 9 Article 5 Cost-effective service excellence: lessons from Singapore Airlines An additional source of intelligence is SIA’s â€Å"spy flights†, where advisors travel with competitors and report on their offerings†¦ †¦ SIA builds team spirit within its 6,600 crew members through its â€Å"team concept†, where small teams of 13 crew members are formed and then fly together as far as possible for at least two years. This leads to the development of team spirit and social bonds within the team that reinforces the culture of cost-effective service excellence and the peer pressure to deliver SIA’s promise to customers†¦. Appendix 10 Table 2 The tables below show the comparison between the in-flight facilities provided by SIA and their competitors. Airline comparison in terms of screen size AirlineEconomy ClassBusiness ClassFirst ClassOthers Singapore Airlines10. 6’15. 4’ LCD23’ LCD (1280Ãâ€"768 Pixels)100 movies, 180 TV shows, 20 radio stations, 65games, 700music CDs, office software, noise cancelling headsets Cathay9’ widescreen15’ widescreen17’ widescreen100 movies, 350 TV shows, 22 radio stations, 888 CDs, 70 interactive games, noise cancelling headsets Qantas6. 3’10. 2’8. 3’60 movies, 200 TV shows, 20 radio stations, 10 games, 150 music CDs, noise cancelling headsets Airlines comparison in terms of in-flight services AirlineSingapore AirlinesQantasCathay 1st Class- 88. 9cm wide, fine grain leather seats – Flat bed – Adjustable table height – Dressing table with mirror – Plush duvet, fluffy pillows – Ferragamo Toiletries – Givenchy Sleeper Suite and suede slippers – Power outlet – Noise cancelling headsets- 198cm long flat bed – Light meals/ snacks available anytime – Built in massage capability in each chair – Payot paris toiletries – Akira Isogawa pyjamas, eyeshades – Power outlet – Noise cancelling headsets- 205. 7cm long, 63. 5cm wide flat bed – Personal Closet for clothes, hoes, mattress, pillows – Extra large tray table – Mood Lighting – Adjustable reading light – Built in massage capability in each chair – Acca Kappa Amenities set – Power outlet – Noise cancelling headsets Business Class- 1-2-1 layout with 76cm width seats – Flat bed – Light duvet, large pillows – Computer usage with USB ports and keyboard – Business lounge – Snack corner – Eau de toiletries – Power Outlet – Noise cancelling headsets- 2-2-2 layout – Shoe compartment – Coat Hook – Built in massage capability in each chair – Meal and cocktail table – Adjustable reading light – Inflight bar – Marc Newson amenities kit with Korner skincare product – Power Outlet – Noise cancelling headsets- 2-3-2 layout with 198cm long, 52 cm wide seats – Flat bed – Built in massage capability in each chair – Extra large tray table – Mood Lighting – Adjustable reading light – Extra large tray table – Agnes B Amenities kit with Murad/Dermalogica skincare products – Power Outlet – Noise cancelling headsets Appendix 11 Table 3 Average Age of Aircraft Average Age of Aircraft, 31March 20082007-20082006-20072005 – 20062004 – 2005 SIA Passenger Fleet (Months)77757664 SIA Freighters (Months)88766865 Industry Wide (Months)162160159157 Appendix 12 Table 4 Operating Performance of Company The CompanyCathay Qantas in S$ million 200820072006200520082008 Revenue12,759. 6011,343. 9010,302. 809,260. 109753. 27715051. 7 Expenditure-11,115. 60-10,316. 90-9,651. 80-8,562. 20-8751. 65-13774. 2 Operating Profit1,644. 001,027. 00651697. 91001. 6271277. 527 Percentage Change60. 10%57. 80%-6. 70% 33. 40% (compared to previous year) Cash Flow from Operating Activities4269. 43163. 52309. 62786. 62,540. 032,101. 91 Appendix 13 Table 5 Quick Ratio Calculation Quick Ratio = Quick Assets/ Current Liabilities (Quick Assets exclude inventories & prepaid assets) The GroupCathayQantas n S$ million 200820072006200820082008 Current Assets8,313. 308,248. 805,938. 304,943. 90339075616. 2 Inventories507. 7534. 1517. 5442. 5882215. 7 Section 44 tax prepayments-46. 7166. 2221. 4– Prepayments104. 986. 1—- Quick Assets7,700. 707,581. 905,254. 604,280. 00330255400. 5 Current Liabilities5,957. 705,258. 404,842. 503,901. 60273947603. 9 Quick Ratio1. 291. 4 41. 091. 101. 210. 71 Appendix 14 Table 6 Debt-to-Equity Ratio Calculation Debt-to-Equity ratio shows the composition of debt and equity in the capital structure and measures the degree to which the company relies on outsider for funds. Debt-to-Equity Ratio = Total long-term liabilities/ Total stockholders' equity The GroupCathayQantas in S$ million 200820072006200520082008 Long-term Liabilities1,599. 201,805. 801,824. 402,333. 304860. 20913. 5022 StockholderEquity15,125. 2015,100. 0013,470. 6012,342. 3016759. 325753. 29 Debt-to-Equity Ratio0. 110. 120. 140. 190. 290. 16 Appendix 15 Table 7 Return on Equity Holder's Fund Calculation Return on equity holders’ funds = Profit attributable to equity holders of the Company / Average equity holders’ funds (Percentage) The GroupCathayQantas 200820072006200520082008 in S$ million Profit attributable to equity holders2049. 2128. 81,240. 701,309. 507023969 Equity Holder's funds15,125. 2015,100. 0013,470. 6012,342. 30505495731. 2 Average equity holders' funds15112. 614285. 312906. 4511898. 747967. 55683. 05 Return on equity holders' funds13. 56%14. 90%9. 61%11. 01%14. 64%17. 05% Appendix 16 Table 8 Earnings after Tax per Share (diluted) Calculations Earnings afte r tax per share (diluted) is computed by dividing profit attributable to equity holders of the Company by the weighted average of ordinary shares in issue excluding treasury shares, adjusted for the dilutive effect on the exercise of all outstanding share options. The Group 2008200720062005 Profit attributable to equity holders of the Company(S$ millions)2,049. 402,128. 801,240. 701,352. 40 Adjustment for dilutive potential ordinary shares (S$ millions) (5. 10) (4. 80) (3. 60)- Adjusted net profit attributable to equity holders of the Company (S$ millions)2,044. 302,124. 001,237. 10- Weighted average number of ordinary shares in issue (million)1,216. 001,233. 601,219. 501,218. 20 Adjustment for dilutive potential ordinary shares (million)14. 910. 02. 1- Adjusted weighted average number of ordinary shares (million)1,230. 901,243. 601,221. 601,218. 0 Diluted earnings per share (cents)166. 1170. 8101. 3111. 0 Appendix 17 Table 9 Dividend Schedule The Group 2008200720062005 Interim dividend (cents per share)20. 015. 010. 010. 0 Proposed final dividend (cents per share)80. 035. 035. 030. 0 Dividend cover (times)1. 71. 72. 32. 8 Appendix 18 Exhibit 3 SIACathay PacificQantas Airways SIACathay PacificQantas Airways 52 Weeks Range Volatility47%63%59% H ighest Price in 52 Weeks$19. 90$24. 00$6. 06 Lowest Price in 52 Weeks$10. 52$8. 77$2. 50 Appendix 19 Table 10 Figures for Industry Averages are taken from Reuters (www. reuters. com) Industry AverageGroup's Average Quick Ratio0. 921. 29 Interest Coverage0. 0426. 42 Return on Assets0. 19%8. 10% Return on Equity-0. 04%13. 60% Appendix 20 Table 11 Non Financial Evaluation in the form of a BSC Learning and Growth Aspects of MeasurementMeasuresEvaluation Employee DevelopmentEmployee training programmes implemented †¢Implementation of a company-wide Core Developmental Competency Framework. Consisting of eight core competencies, it allows staff to identify strengths and opportunities for improvement. †¢Three areas have been prioritised for follow-up action: Pay and Benefits, Career Development, and Working Relationships. This shows that they are concerned about its employees’ welfare, not just giving them financial satisfaction. †¢Introduced a web-based self-learning security program for cabin and technical aircrew. †¢Seven training schools Employee satisfactionEmployee benefits schemes †¢Short-Term Incentives Short-term incentives generally take the form of an annual profit-sharing bonus. Payment of the variable bonus is based on employees achieving the target levels in the following: (i) SIA Group’s Return on Shareholders’ Fund; (ii) SIA Company’s Operating Profit Margin; and iii) SIA Company’s Passenger Load Factor †¢Long-Term Incentives The Company has put in place share-based remuneration programmes allowing employees to share in its growth and success. These plans comprise the Performance Share Plan (PSP), Restricted Share Plan (RSP) and Employee Share Option Plan (ESOP). InnovationNew technology and innovations†¢KrisWorld, Singapore A irlines' award-winning and ever-expanding inflight entertainment system, offers customers a wide range of entertainment options. Customers can choose from a variety of movies, TV programmes, music CDs and channels. There is also an extensive selection of video games and interactive applications including Berlitz Word Traveler, a fully interactive learning programme. These techonology implemented allowed them to be one of the best airlines in the industry to offer such entertainment system. †¢Uses Three-step centralized innovation process. Examples are the recently launched design of the Airbus A380 cabin. Customer Overseas presenceNetwork Development†¢As of 31 March 2008, Singapore Airlines operated 726 weekly flights to 66 destinations in 36 countries. Including codeshare services with Star Alliance and partner airlines, the Airline’s global route network grew to 149 destinations in 46 countries. †¢In August 2007, SIAEC acquired 100% of Aircraft Maintenance Services Australia to offer line maintenance services at international airports in Australia. The acquisition is part of the Company's continuing effort to capture a larger slice of the global maintenance, repair and overhaul (MRO) market by extending its reach o new growth markets and to broaden the span of its services to offer total maintenance solutions to airlines. SafetySafety measures introduced†¢Introduced a web-based self-learning security program for cabin and technical aircrew. It also successfully completed its second renewal of the IATA Operational Safety Audit. The audit covered key operational areas across the Airline, including flight safety, emergency management, engineering maintenance and ground handling. The Airline is also working closely with other safety organisations, such as IATA and AAPA, to promote and enhance flight safety. Service rangeNew services improvements to current flights†¢KrisShop launches new online sales portal krisshop. om, featuring an online catalogue and selections exclusive to Singapore †¢ECONOMY CLASS Improved design and use of light, thinner materials which provide more personal space and legroom. Other features include a non-intrusive reading light installed underneath the seatback screen, personal storage space for spectacles and smaller items, and adjustable footrest. †¢BUSINESS C LASS The A380 is configured with 60 Business Class seats. All seats offer direct access to the aisle, with a 1-2-1 forward-facing configuration. The new Business Class seats onboard the A380 are the widest in its class for any airline. At 85-cm wide, the seat is similar but slightly bigger, than the Business Class seats fitted on the Airline’s Boeing 777-300ER fleet. Business Class on the A380 also features a Passenger Corner, specially created for these customers to pick up snacks and socialise during long flights. †¢AIRLINES KRISWORLD Customers can choose from more than 1000 entertainment options featured on the new KrisWorld, including movies, television programmes, music, learning applications and 3D games. Screens across all classes are bigger: 58cm in Suites, 39cm in Business and 30cm in Economy. Singapore Airlines customers flying on the A380 and B777-300ER, are also able to work. Inflight through a comprehensive suite of office applications which can be accessed via the handset and without a laptop. All seats come with their very own USB port and in-seat power supply. †¢INTERLINE E-TICKETING Singapore Airlines ranks as the first non-US carrier, and third in the airline industry, in implementing interline e-ticketing. As of March 2008, 97% of all tickets issued from the Airline’s sales channels were e-tickets. All Singapore Airlines’ stations in the network are e-ticket enabled. According to IATA ranking in March 2008, Singapore Airlines has 120 Interline e-ticketing partners, among the highest in the industry. Corporate Social ResponsibilityRaising money for charities †¢Over $1. 9 million was raised and distributed to charities in Sydney, Singapore and the global humanitarian organisation, Medecins Sans Frontieres. Singapore Airlines announces it will auction seats in the world’s first A380 flight on the global online marketplace, eBay. All money raised from the auction is to be donated to four charities. The auction starts on 27 August 2007 and runs for two weeks. Environment†¢The A380 is a cleaner, greener, new generation aircraft – fuel burn, compared to a Boeing 747, on a per-seat basis is 20% less, and its noise footprint at take-off and landing is about 95% lower than any aircraft introduced 40 years ago. It is the cleanest, most environmentally friendly large passenger plane to take to the skies. Importantly, it will also help to deal with congestion at busy airports by offering more seats without the need for more frequencies. And it is delivering a substantially lower fuel burn per seat mile than the older generation large passenger jets. Image and reputationAwards and Accolades September 2008 Business Traveller Asia-Pacific â€Å"Best Airline† for the 17th consecutive time in its 2008 Readers' Poll. †¢Best Asia-Pacific Airline, Best First Class Best Business Class and Best Economy Class. With ten editions worldwide, Business Traveller is the world's leading publication geared towards frequent business traveller s. †¢World's Best Awards 2008 survey â€Å"Best International Airline† for the 13th consecutive time in its. The magazine has a readership of almost five million. February 2008 †¢Air Transport World (Global) Airline of the Year March 2008 †¢Frost & Sullivan Asia Pacific Aerospace & Defence Awards (Asia) Airline of the Year Business Process Process efficiency Solutions to improve business efficiency †¢Introduction of A380 to cater to high demand from customers and also attempted to cut costs that was passed on from high oil prices since the use of bigger airplanes will be more cost efficient as opposed to flying smaller airplanes with more frequency. In addition, five new Boeing 777-300ER aircraft were delivered. These raised the number of Boeing 777 aircraft in the operating fleet to 72, reaffirming Singapore Airlines’ position as the world’s largest operator of the Boeing 777 family. The four-time weekly service via Moscow started in March 2008, boosting the number of weekly passenger flights between Singapore and the USA to more than 50. Frequency was increased between Singapore and cities in Asia and Europe to meet growing demand for air travel. This shows that they continually increase their frequency to meet demands and improve services towards customers. Employee EfficiencyValu e added per employee†¢There is an improvement from $497,662 to $530,859 which is an increment of 6. 7% over the last financial year. Appendix 21 Table 12 Comparison with Close Competitors SIACathay PacificQantas Learning & GrowthAir Crew training -4 month long training for stewardesses which includes both functional and interpersonal skills -Promote team dynamics by organizing aircrews in teams of 13 and flies together for at least 2 years Self Learning – Web-based self-learning security program for its cabin and technical crew to increase efficiency in learning Air Crew training – Staff alignment survey to ensure better employees’ expectations. – Leading-edge training and development programmes to enhance the skills of our workforce. -Business-driven learning Confidential counselling through our Employee Assistance Programme. Air Crew training – Comprehensive training program that covers topics including customer service, medical aviation, aircraft and personal safety, emergency procedures. – QGFT provides high level practical and theoretical training in dedicated facilities. Internal Business Processes-Cost cutting solutions to improve business efficiency through introduction of Airbus 380 which offers the state of the art aircraft and that it also cuts back on fuel costs. – Diversity of businesses by tapping into budget airline Tiger Airways. Average fleet age of 6. 41 years-Cost cutting solutions to improve business efficiency by publicly announcing plans to replace a few older aircraft with new fuel-efficient plans and retrenching employees. -Average fleet age of 11 years. -Cost cutting solutions to improve business efficiency through introduction of Airbus 380 which offers the state of the art aircraft and that it cuts back on fuel costs. -Overly focused on cost cutting such that safety is being compromised, and they are currently under supervision by CASA -Average flight age of 9. 3 years Diversity of businesses by tapping into budget airline and currently holds stakes in Jetstar. Customer Perspective- Close relationship and builds loyalty through branding. – Excellent in flight ente rtainment on board that is crucial for longer flights. – Low safety concern: Introduced a web-based self-learning security program for cabin and technical aircrew and has completed its second renewal of the IATA Operational Safety Audit. The Airline is also working closely with other safety organisations, such as IATA and AAPA, to promote and enhance flight safety. Build and maintain a good social image and reputation- Excellent in flight services on board with brand new state-of-the-art in-flight entertainment system with audio and video on demand for the business class. – Low safety concerns and they emphasized that safety is of utmost importance: established the Board Safety Review Committee and Airline Safety Review Committee – Safety problems have been an issue recently with numerous cases of technical problems and causing flight delays. The Civil Aviation Safety Authority (CASA) told Qantas to improve the maintenance of its planes, after several flights ha d been cancelled or delayed due to engine problems. † – Social image declining due to adverse news reports about concerns over safety levels. Appendix 22 Article 6 Singapore world's best airline STUART INNES 20 September 2008 SINGAPORE Airlines, the first to have daily international flights through Adelaide Airport, has been named best airline by Business Traveller Asia-Pacific magazine The readers' votes also gave the airline wins in categories for best first class, best business class and best economy class. The gongs come on top of other awards to Singapore Airlines such as the annual Skytrax survey, which voted it airline of the year. US-based magazine Travel + Leisure readers voted Singapore Airlines as best international airline in its 2008 World's Best Awards. 9References Books Loizos Heracleous, Jochen Wirtz & Nitin Pangarkar (2006) Flying High in a competitive industry: Cost-effective service excellence at Singapore Airlines McGraw-Hill Educatiion (Asia) Databases Factiva http://global. factiva. com. ezlibproxy1. ntu. edu. sg/sb/default. aspx? NAPC=S&fcpil=en Journal Articles Shank, K. J. and Govindarajan, V. (1992). Strategic Cost Management and the Value Chain. Journal of Cost Management, Winter 1992, 5(4):5-21 Chivaka, R. (2007). Strategic Cost Management: Value Chain Analysis Approach. Accounting SA, August 2007, 25-27. Porter, M. E. (1985). Competitive Advantage. The Free Press, New York, Ch. 1, pp 11-15. Newspaper Reports The Straits Times, October 19 2008, Money Section, SIA sees 1. 6% drop in flier numbers Other Reports Singapore Airlines Ltd Financial Report 2007-08 Singapore Airlines Ltd Financial Report 2006-07 Singapore Airlines Ltd Financial Report 2005-06 Singapore Airlines Ltd Financial Report 2004-05 Cathay Pacific Financial Report 2007-2008 Qantas Airways Financial Report 2007-2008 Websites www. cathaypacific. com www. qantas. com. au www. reuters. com www. singaporeair. com http://business. timesonline. co. uk/tol/business/industry_sectors/banking_and_finance/article4909976. ece http://www. straitstimes. com/Breaking%2BNews/Money/Story/STIStory_288507. html www. venturerepublic. com/resources/Singapore_Airlines_ ¬_An_Excellent_Asian_Brand. asp www. singaporeairfreight. com/ttd_bizenterprise/Singlenews. aspx? DirID=64&re

Explain Marx's 'general law of capitalist accumulation' and discuss Essay

Explain Marx's 'general law of capitalist accumulation' and discuss its contemporary relevance - Essay Example Marx’s earliest writing reflected a critique of the relationship between civil society and the state and progressively builds up to his dire prediction that capitalism would result in the rise of proletariat/working class and the ultimate reversal of fortunes as expressed in The General Law (Gurley, 1980). Ultimately, Marx’s The General Law predicts that capitalism would grow and expand to a point of self-destruction (Marx & Engels, 2007). The 2008 global financial crisis can therefore be seen as an example of the contemporary relevance of The General Law’s contention that capitalism would eventually dig its own grave by overproduction, greed, exploitation and alienation. This paper examines The General Law and its contemporary relevance. In order to put The General Law in its proper perspective, this paper will first identify and examine Marx’s political ideas culminating in The General Law and identify its contemporary relevance throughout. ... 187). For Marx, as reflected in The General Law and earlier writings, the forces of production, historical materialism and social relations would create conflicts which would lead to destruction rather than reconciliation (Elliot, 1978-78, p. 148). The 25 year old Karl Marx’s response to Hegel’s Der Philosphie des Rechts (Philosophy of Right) provides some insight into how Marx would eventually come to view the destructive forces of capitalism in The General Law. Marx honed in on Hegel’s â€Å"political science† (Jackson, 1990, p. 799). In this regard, Hegel defended the state and its constitutional structures claiming that this amalgamation of power was necessary for order in civil society (Depew, 1992, Chapter 2). Marx was quick to point out that the constitution should be nothing more than a reflection of man’s consciousness and this could only be accomplished if man was â€Å"the principle of the constitution† (Marx, 1977, p. 20). Marx (1 977) also sets the stage for the articulation of his critique of capitalism in The General Law and in general. Marx (1977) criticized Hegel’s reference to the state is far too abstract and that Hegel seems to forget that the state’s activities are carried out by man and reflects man’s own social qualities. According to Easton (1981), Marx was setting up his later argument that the state was nothing more than an instrument of control by the ruling classes. This argument would balloon into the neo-Marxist contention that the state was commandeered by those with â€Å"economic leverage† (Nordinger, Lowi, & Fabbrini, 1988, p. 875). The significance of economic gain in the ordering of society is a major theme in The General Law and the idea of economic

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Analysis of Oscar Wildes The Picture of Dorian Gray or The Importance Research Paper

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Outline the Ways in Which Rubbish Can Be Said to Have Value in a Consumer Society Essay Shopping is an important part of the modern consumer lifestyle. It is enjoyed as a social activity and is about identity and expression as much as the usefulness of the purchase. People define themselves not only by their jobs, but also by their possessions and the things they own. Rubbish is only considered rubbish because people disvalue it. People want it to be invisible; once the rubbish goes out for collection, it can be forgotten. However, consumer society does value rubbish as value is personal and is never fixed. It can change over time and become re-valued again whether economically or aesthetically or both. This essay will look at the ways in which rubbish is valued in a consumer society by outlining consumption and the increase in rubbish, Bauman’s theory of the seduced and the repressed; Environmental Economic value and Thompson’s Rubbish Theory. Rubbish per household has increased over the years. Between 1957- 2006, household rubbish had risen by 28%. (Brown, 2009, p.107) This could be attributed to a rise in affluence and the availability of credit, which enables more people to participate in consumer society. Disposable income increases the likelihood of people spending on luxury goods rather than just the essentials. Other possible factors are the increase in mass consumption during that period; shops offer lower prices and more choice. People also eat more; use more services; and buy more clothes and white goods. 9% of total expenditure was spent on services in 1957, compared to 25% in 2006 (which includes personal goods; household and leisure services) (Brown, 2009, p.110) and data collected by the Office of National Statistics (ONS) (Hetherington, 2009, p.23) shows that the average household spends more on recreation and culture (luxuries) than non-alcohol and food (essentials). Although the data cannot take every circumstance into account, it does suggest that as people became more affluent over the years, the amount of money spent on luxuries increased and with affluence and choice people tend to dispose of items more readily then they would have 50 years ago. Consumers can feel pressured to keep up with the latest trends. The constant changes in fashion and technology encourage people to upgrade their goods before the lifespan of the existing item has expired. It gives them a sense of worth in society, as it helps them to fit into a certain lifestyle. The data supports Bauman’s theory (Hetherington, 2009, p.26) that being a part of consumer society helps people to establish identity and self expression. It also reflects a lifestyle that others might aspire to. He calls these people the seduced, as they have the means and the desire to consume effectively and are therefore valued in society. In contrast, the repressed, who may not be able to consume as effectively due to a lack of income, age or disability for example; can feel excluded from the consumer society. However, these categories are interchangeable and people can move between the two categories. The result of consumption is waste, and increased consumption equals an increase in rubbish. It could be argued that the seduced, being the more active consumers, are more likely to create the most rubbish, due to their greater consumer habits. Regardless of this, eventually all of the items, food and appliances that we consume end up as rubbish and it needs to be dealt with. Despite rubbish generally being viewed as negative, some people view it positively. There are people whose business is rubbish and therefore, it is of value to them economically, such as, restoration and re-sale or a large company profiting from its disposal. Rubbish collecting can also be a resourceful hobby. A discarded item from a skip or the dump can be salvaged or restored and made into an item of value again, whether it’s use value, aesthetic value or both. Environmentalists also value rubbish by pursuing a greener lifestyle. Recently, the Government has put more emphasis on environmental issues and it has made people more aware of the impact they are having on the planet. Although reducing consumption would be the obvious answer; in the meantime, reuse recycling schemes and fortnightly rubbish collections have encouraged people to consider the value of rubbish and the environment. The UK is still a poor performer when compared with other European countries and although there is still a long way to go, recycling has increased. Information provided by Defra, 2007 (Brown, 2009, p.117) shows that the percentage of total rubbish recycled has steadily increased. In 1983/4 the rate of rubbish recycled was 1% compared to 31% in 2006/7. Although the total amount of rubbish also increased during earlier years, as of 2003/4, the amount of rubbish began to decrease as the rate of recycling increased. Due to the increase in environmental awareness, rubbish has become valued by people who want to contribute to a greener, more environmentally friendly lifestyle. Being environmentally friendly has also become about identity and image, and it has become a positive social attribute. However, it is not just environmental issues that give rubbish value. The downturn in the economy has prompted people to re-use and re-sell their unwanted items instead of throwing them away. Mobile phones can be recycled for money and various unwanted items can be sold on with the aid of local newspapers and internet auction sites. While one person is disposing of their rubbish for profit, someone else is gaining something that they value. In Thompsons Rubbish Theory (Brown, 2009, p.122) he explains how some items considered as rubbish can evolve and gain value again. He suggests that some items can move from the transient category (items produced for use) via rubbish (items that become of little or zero value) into the durable category (where value increases over time) and be valued again. When an object moves from transient to durable its value first drops before it begins to rise again. Thompson’s example of this would be Stevengraphs (Brown, 2009, p.124). Thomas Stevens made a profitable business by selling his silkworks in the 1800’s, but by the mid twentieth century, they had become almost valueless. Over time the items became collector’s pieces and their value began to rise. This example shows that value is not fixed; an item can lose or gain value over time. Thompson suggests that one of the reasons for this rise and fall is because of supply and demand (Brown, 2009, p.126). From a collectors perspective, buying a Stevengraph when the supply was plentiful compared to the demand, meant that it could be purchased relatively cheaply. As the supply diminished over the years, the remaining pieces became rare and therefore more valuable to the collectors. When the demand outweighs the supply, it results in an increase in price and value. To conclude, it can be said that rubbish has value in a consumer society. Although generally viewed negatively, it does have value to a number of different people. Rubbish is valuable to people who work in the waste industry and gain profit or wages from it. Environmentalists’ value rubbish as it helps them to contribute to an environmentally friendly lifestyle by reusing and recycling. And people suffering in the economic downturn have found a new way to value rubbish, by selling it on and buying items second hand in order to save money, which consequently, saves on waste. Finally, Thompson suggests that rubbish can be re-valued as items move from the transient category via rubbish, into the durable category where its value rises again.

Arab Marriage and Family Formation

Arab Marriage and Family Formation Introduction Arab societies are undergoing major changes as new patterns of marriage and family formation emerge across the region. For long decades, early marriage was the common pattern in the Arab world. However, it is no longer the only pattern. The average age of marriage is rising and more Arab women are staying single for a long time and sometimes they dont get married at all. These new marriage trends in the Arab World are part of a world global phenomenon. The changes of marriage trends in the Arab world reflect the social and economic changes taking place in the region. Arab economies moved away from agrarian based systems which supported both early marriage and extended family numbers [Hoda R.and Magued O., 2005]. The majority of the Arab populations live in cities working in industrial or service sectors. Today, Arab women are more educated and more likely to work outside their homes for personal and financial independence. These changes create a new image of woman and change her past traditional role as a mother and household member. The objective of this research is the studying of marriage issue in the Arab world because marriage is one of the key important factors that determine the social and economic present and future in the Arab countries. Both problems of early marriage and increase of average age of marriage of marriage are explained. Finally, a recommended solutions and actions are proposed in order to naturalize the two problems for decreasing the negative impacts and creation of better Arab societies. Importance of Marriage in Arab Society Family is the main concern in Arab societies. Family is considered the main social security system for young and elder people in Arab countries. In Arab culture, parents are responsible for children well into those childrens adult lives, and children reciprocate by taking responsibility for the care of their aging parents—responsibilities that Arabs generally take on with great pride. Marriage for Arabs is thus both an individual and a family matter. In Arab societies, marriage is considered the turning point that defines prestige, recognition, and societal approval on both partners, particularly the bride. Marriage in Arab societies is considered the social and economic contract between two families. Marriage is also considered the right form of socially, culturally, and legally acceptable sexual relationship [1]. Early marriage in Arab World Early marriage is any form of marriage that takes place at age of 18 years. Early marriages are often associated with enforcement. Forced marriage is the marriage conducted without full consent of both parties and sometimes with a threat [2].From human rights point of view, early marriage is considered a violation of human rights conventions. In Arab societies- especially developing countries- early marriage, is considered a means of securing young girls future and protecting them. Wars and social problems may leads also to early marriage as in Palestine, where the intifada has led to earlier marriage. Many countries in the world have declared 18 as the minimum legal age of marriage. However, more than millions of young girls are expected to marry in the next decade according to the international statistics. [2]. Early marriage has decreased in many world countries in the last decades. However, it is still common in rural areas and among poor people. Poor parents believe that early marriage will protect their daughters and save their future. Young girls are forced into marriage by their families while they are still children because they think that marriage benefits them and secure their financial and social future. Early marriage violates children rights because it decreases their human development, leaving them socially isolated with little education, skills and opportunities for employment and self-realization. These conditions ultimately make married girls vulnerable to poverty .Early marriage is a health and human rights violation because it takes place within the context of poverty and gender inequality with social, cultural and economic dimensions [3]. Reasons of early marriage in Arab World There different reasons of early marriage in Arab countries, some of these reasons are referred to cultural reasons, others are referred to economic reasons. Some of these reasons are: High poverty rates, birth rates and death rates, greater incidence of conflict and civil wars, lower levels of overall development, including schooling, employment, health care and believes that early marriage is a means of securing young girls future and protecting them [4]. Traditional values surrounding girls virginity and family honour play a major role in Arab families decisions to marry off their daughters at young ages [1]. Effects of early marriage Although the trend of early marriage is decreasing in the Arab world, the number of young girls in Arab countries teenagers who are married is still high. Early marriage is generally associated with early childbearing and high fertility, both of which pose health risks for women and their children [5]. Young mothers are at greater risk than older mothers of dying from causes related to pregnancy and childbirth. And the younger a bride is, the more significant the age gap with her husband tends to be—which exacerbates her disadvantage in negotiating with her husband on matters such as her own health care needs [6]. Young wives are required to do a many hard domestic duties, including new roles and responsibilities as wives and mothers. The young brides status in the family is dependent on her demonstrating her fertility within the first year of marriage when she is not physiologically and emotionally prepared [7]. Young wives are forced to be responsible for the care and welfare of their families and future generations while they are still children themselves. They have no decision making powers, restricted mobility and limited economic resources. Early marriage is a direct cause of woman poverty and wide age gaps between younger married girls and their spouses create unequal power relations between the young bride and her older and more experienced husband, resulting in husbands having total control over sexual relations and decision-making [5]. Young wives are often unable to make wise plans for their families and may be forced to select between one of two hard choices: either to tolerate husbands violence or to make crimes (killing them). AIDS epidemic increases in young women due to the combination socioeconomic, cultural and political factors that put young women at greater risk of HIV infection due to the lack of sexual knowledge and limited access to information and resources. Younger women may face unsuccessful marriages and divorce could happen as a result of lack of maturity, incomplete independence, limited time to get prepared for marriage and having kids, dealing with education/career building and family formation at the same time. Relative Marriage in Arab World Marriage between relatives is a significant feature in Arab societies. High rate of marriage between relatives is known as  consanguinity. Marriage between relatives is clear in Arab countries such as Libya and Sudan. Sometimes, consanguineous marriage is arranged marriages that reflects the wishes of the marrying relatives. But marriage between close relatives can jeopardize the health of their offspring, as can marriage among families with a history of genetic diseases [1]. New trends in Marriage in Arab world In the last decade, early marriage has declined in many Arab countries such as Kuwait and Emirates. For example , in Emirates, the pace of decline is very significant where the percentage of women ages 15 to 19 who were married dropped from 57 percent in 1975 to 8 percent by 1995 [1]. The general feature of marriage pattern in the for the region as a whole, women are marrying later in late of 20th  or 30th  and some women are not marrying at all. As shown in table (1), In Tunisia, Algeria, and Lebanon, only 1 percent to 4 percent of women ages 15 to 19 are married, and the percentage of women ages 35 to 39 who have never married in these countries now ranges from 15 percent to 21 percent. The percentage of women ages 35 to 39 who have never married is a good indicator for measuring changes in the universality of marriage, because the likelihood of a single woman marrying after age 40 is quite low [8] Source: Pan-Arab Project for Child Development: Arab Mother and Child Health; Council of Health Ministers of GCC States, Gulf Family Health Surveys; and Palestinian Central Bureau of Statistics special tabulations of the 2004 Palestinian Demographic and Health Survey . Palestinians have different marriage pattern where early is the most type that takes place. The main reason is the war and occupation where families wishes to increase the generation for freeing their countries and help them to face hard life in the region. As shown in figure (), most of Palatines marry in the age of 14 to 24 year old [1]. SOURCES: Palestinian Central Bureau of Statistics, special tabulation, 2004 Palestinian Demographic and Health Survey. The marriage-age gap is particularly pronounced in Arab societies. One-quarter of recent marriages in Egypt and Lebanon had women at least 10 years younger than their husbands [9]. Marriage problem in Egypt The main problem of marriage in Egypt is its high costs especially because of dowry, Shabka, Housing, Furniture and appliances and gihaz. Regardless of the economic situations of marrying couples and their families, the gihaz and other goods purchased to set up the newlyweds home have to be new, not used. The rising cost of marriage is in part attributed to the rising expectations and consumerism that have accompanied the opening of the Egyptian economy, which began in the 1970s. The countrys high cost of housing and furnishings have had a number of unintended consequences for marriage patterns, such as youth entering into  urfi  (common-law marriages that are unregistered and generally secretive) as well as men marrying women who are older and financially secured [10]. Nonconventional Forms of Marriage The high costs of Arab marriage as well as high unemployment and economic difficulties are blamed for the spread of so-called â€Å"urfi† (or common law) marriages among young urban adults in some countries in the region. Generally hidden from the participants families, urfi marriages are undertaken to avoid the difficulties of a standard marriage and give a sexual relationship some degree of legitimacy. The secrecy surrounding urfi marriages puts young women at a particular disadvantage because these women are not able to negotiate the terms of their marriage a role usually played by families in conventional marriages. There are thousands of urfi marriages cases in Egypt among university students [11]. Traditionally,  urfi  marriages have been religiously condoned as proper if the couples parents approve of the marriage and there is a public announcement of the ban. Some families in rural villages opt for  urfi  marriages when the bride is too young to be legally married, deferring the official registration of the marriages to a future date. But the public, the religious establishment, and the legal system have generally perceived urban  urfi  marriages as a pretext and cover for premarital sex. Another form of unconventional marriage in the Arab World is the  mutaa  and  messyar.  Mutaa is a  temporary marriage, which is practiced by the Shiites in southern Lebanon and other areas, couples specify in their marriage contract the date upon which the marriage ends. On ther hand,  Messyar  marriage is common in the Gulf region. In this type of marriage, there is an arrangement that man marries without any of the housing and financial responsibility that a standard Arab marriage generally requires of him. In general, Messyar and Mutaa are practiced mostly by men who are marrying a second wife where they tend to give legitimacy to sexual relationships and reduce the number of never married women in society, they introduce other social complications, such as the upbringing of children from such marriages [1]. Womens rights regarding marriage According to the international human rights conventions, woman has the rights when entering, during and at the end of the marriage. When entering marriage, woman has the same right as a man to enter marriage only with full consent. A woman married under minimum age shouldnt be considered legally married. Marriage must be registered in an official registry. If a woman marries someone with another nationality, she will not have her nationality automatically changed to that of her husband unless she chooses that [12]. During marriage, woman has the same rights and responsibilities as man. She has the right to equal access to health services, the right of protection from violence within the family. She also has the same rights as a man to decide freely about the number and spacing of children and to have access to information, education and means to exercise these rights [12]. Woman has the same rights and responsibilities as her husband towards children regardless of her marital status and family benefits. Change in womans husband nationality during marriage doesnt imply that her nationality must be change. If woman is employed she must not be discriminated against on the grounds of marriage and maternity. At the end of marriage, woman has the same rights as man when a marriage ends. Neither woman nationality nor that of her children shall automatically be affected by the ending of a marriage. Woman has the same rights and responsibilities as a man towards her children regardless of her marital status [12]. How to solve the problem? There is an urgent need to for a better understanding of the social and economic environment surrounding Arab marriage. Policies and governmental programs should meet the youth need to marry and make families. Understanding of marriage patterns changes and their social and economic implications need to be addressed. Successful implementation including right decisions and accurate schedules are needed to address and meet the requirements and needs of young people who want to marry or remain single [1]. The recommended solutions for improving marriage situation in Arab World are: Using International pressure specially regarding woman rights stated in human rights conventions on Arab countries to follow the Womens Conventions. Following poverty reduction strategies Making the required reforms of marriage and family laws to meet the human rights standards and monitoring the impacts of these laws on Arab societies. Providing safety employment opportunities for youth specially girls and women affected or at risk of early marriage. Ensuring the right to education and information for girls, including married girls. Providing incentives to encourage families to educate their children. Encouraging activities that change the attitudes and behaviour of community and religious leaders – especially regarding early marriage, girls education and employment. Developing rules that redefine acceptable ages of marriage and offer social and economic supports that allow parents and girls to delay marriage until suitable age. Raising consciousness about child marriage consequences and impacts of increase of average age of marriage as well. Promoting legal, and chosen forms of marriage Supporting married young girls Work cited Hoda R. and Magued, O,, Marriage in the Arab World , Population Reference Bureau, September 2005. Stephen H. , Early Marriage – Child Spouses , Innocenti Digest no. 7, UNICEF , March 2007. UNIFEM, Forced and Early Marriage, URL:http://www.stopvaw.org/Forced_and_Early_Marriage.htmlMinnesota, Advocates for Human Rights, August 2007. Forum on Marriage and the Rights of Women and Girls, Early Marriage and Poverty Exploring links for policy and program development ,2003. UNFPA, The Promise of Inequality: Gender Inequality and Reproductive Health, URL:http://www.unfpa.org/swp/2003/english/ch2/index.htm, 2005. World Health Organization, â€Å"WHO/UNFPA/Population Council Technical Consultation on Married Adolescents† ,Geneva: WHO, 2003. United Kingdom Foreign and Commonwealth Office, A Choice by Right: Working Group on Forced Marriages Child Marriage Fact Sheet, 2000. League of Arab States, Pan-Arab Project for Child Development: Arab Mother and Child Health Surveys , Pan-Arab Project for Family Health; Council of Health Ministers of GCC States, Gulf Family Health Surveys; ORC Macro, Demographic and Health Surveys; and Palestinian Central Bureau of Statistics special tabulations of 2004 Palestinian Demographic and Health Survey. Social Research Center at the American University in Cairo using the Egypt Demographic and Health Survey (2003) and the Lebanon Maternal and Child Health Survey (1996). Diane S. and Barbara I., â€Å"The Cost of Marriage in Egypt: A Hidden Variable in the New Arab Demography,† in the New Arab Family, Cairo Papers in Social Science 24 (2001): 80-116; and World Bank, â€Å"Building Institutions for Markets,† World Bank Report 2002 (Washington DC: World Bank, 2002): table 1. Gihan S., â€Å"The Double Bind,† Al Ahram Weekly On-line 397 (Oct. 1-7, 1998). The International Womens Tribune Centre Rights of Women, A Guide to the Most Important United Nations Treaties on Womens Human Rights, New York 1998.

Social Penetration Theory Psychology

Social Penetration Theory Psychology Abstract The Social Penetration Theory is a communication and psychology theory first written by Irwin Altman and Dalmas Taylor. The theory outlines concepts of social interaction that takes place when two people are getting to know each other. Altman and Taylor proposed that closeness occurs between two people through a gradual process of self-disclosure. The theory relies heavily on the ‘Onion analogy that suggests that people are like multi-layered onions and have different layers of their personality that they may or may not reveal over time depending on the interaction that takes place. The theory also outlines other aspects of social interaction such as the ‘cost and reward concept. This concept suggests that people base their relationships around the cost and reward outcomes and how they can benefit from that relationship. This report explains in detail the key concepts and ideas of the Social Penetration theory as well as other theories that are related with social penetration such as the Social Exchange Theory. To further investigate the effects of Social Penetration experimental research was found to support the effects of self-disclosure in regards to the Social Penetration Theory. After comprehensive study and research on this topic it was found that closeness between two people develops over a period time and through a process of self-disclosure. If self-disclosure is not apparent then the relationship is likely to fail. According to the theory people base their friendships on a process of cost and reward benefits but will usually do this sub-concisely without knowing that they have used this method to determine their relationships. Key ideas such as ‘comparison levels suggest that an individual determines whether the relationship is working by the process of profits = Rewards – Costs. Introduction Purpose The purpose of this report is to understand the social interaction that takes place between people and to study the fundamentals of human behaviour during the gradual process of social penetration. This report is aimed at giving the reader a better understanding of key concepts of the Social Penetration theory and how it is used in everyday situations. Scope To fully understand and explain this theory research was conducted over several areas that directly relate to the Social Penetration Theory. These areas of research came from 6 main literature sources ranging from journal articles to large-scale social experiments that put the theory into practice. Internet research was also conducted. Limitations The limitations of this report include: Availability of information Due to the detail needed to fully understand the concepts of this theory commonly used sources such as libraries proved to be of little help when finding information to write this report. Detailed Internet sites were also hard to come by when researching this theory. Time restrictions: At first time was not considered to be a major issue but due to the availability of information in both library sources and databases time restrictions did become a concern nearing the deadline of this report. Research methods When conducting research regarding the Social Penetration Theory commonly used sources such as libraries were not as useful as they normally would be. Although two of the 6 sources were gathered from libraries other information that was found in books was concentrated into sections of no more than 5 pages. Because this report needed to be detailed and informative these sources were of no use. When detailed books were finally found they were still not as useful as the longer articles found using Internet sites and databases. When searching for information using Internet databases such as Proquest I was able to find much more in-depth and detailed information into the study of Social Penetration. Searching for information using Internet articles and journals proved to be the best way to find accurate sources. Structure of report This report is organised into the following structure: Title page, including submission details and abstract. Table of contents. Introduction, includes details on purpose, scope and research methods used to produce this report. Literature review, Provides detailed information on each individual source including background information on the author/s. Findings, includes descriptions on the theorists, outlines the key concepts of the theory, application of the theory and an evaluation of the theory. Conclusion, summarises the key points and concepts of the theory and critique of the theory. References and glossary of terms, references alternative web-sites and books that were also used when researching as well as a glossary of terms that explains key words used in this report. Literature review West, R., Turner, LH. (2007). Introducing Communication theory Analysis and Application (3rd ed.). New York: McGraw-Hill. Summary The information from this source highlights the key components of the Social Penetration theory such as the Onion analogy and assumptions of social penetration. It also has an in-depth section on the Social Exchange theory in regards to relational costs and rewards as well as guidelines for self disclosure relating to social penetration. The source also produces a lot of useful case studies and examples that put the theories into practice. It has examples that use a script to depict a conversation between two people in order to highlight the use of social penetration, social exchange and self disclosure. There is also an expanded references section that references the sources of information used for this book. Accuracy And Validity The information contained in this book offers a high level of accuracy in regards to the Social Penetration theory, Social Exchange theory and self disclosure. Both authors have done extensive research on communication theory and wrote numerous books and articles on the subject. Co-author Richard West is an accomplished Professor and has a Ph.D from Ohio University. His research spans a number of different areas, including family communication, instructional practices, and classroom communication. He is the recipient of various teaching and research awards at USM, including the College of Arts and Sciences, Outstanding Teacher-Scholar and the Faculty Senate Award in Communication Research. Co-author Lynn H. Turner teaches in the College of Communication at Marquette University. She received her Ph.D. from North-western University in 1989. She is the author of several journal articles, books, and book chapters focused on communication studies. She is the recipient of the Marquette Uni versity College of Communication Research Award and numerous other awards for communication analysis and theory. DeVito, J. (2004). The Interpersonal Communication Book (10th ed.). Boston: Pearson Education, Inc Summary This book covers the main concepts of The Social Penetration theory and the Social exchange theory. The section on the Social Exchange theory also features information on comparison levels in relationships as well as profits, rewards and costs and briefly describes aspects of the equity theory in regards to social exchange. It also goes into detail on intimacy and risks of relationships and deterioration of personal relationships. There is also detailed information on the depenetration of relationships and the stages that it involves such as withdrawal, decline in self disclosure, deception and positive and negative messages. Accuracy And Validity The author of this book is Joseph A. DeVito a famous U. S. Communication scholar from Hunter College, New York. He is a member of the National Communication Association, the Eastern Communication Association, the International Communication Association, The International Society for General Semantics and the Society for the Study of Personal Relationships. He is has written over 15 textbooks on communication which are used by thousands of students worldwide. His articles have appeared in the Quarterly Journal of Speech, Communication Monographs, Communication Quarterly, Southern Speech Communication Journal and Central States Communication Journal. His extensive knowledge in communication and publication experience gives this textbook a high level of accuracy. Kito, M. (2002). Self-Disclosure in Romantic Relationships and Friendships Among America and Japanese College Students. Proquest physiology journals, 145(2), 127-140. Summary The information in this journal was produced by doing an experiment regarding self-disclosure and the Social Penetration process. It also explains in detail the key concepts of social interaction and self-disclosure. The author examined whether the level of self disclosure would differ across four types of relationships: passionate love relationships, companion love relationships, same-sex friendships and cross-sex friendships. The experiment was done by American and Japanese participants to examine any cultural differences in self-disclosure. The results produced three main hypotheses, Japanese students scored lower than American students in self disclosure regardless of relationship type, Self disclosure was higher in same sex friendships than in cross sex friendships in both American and Japanese students and self disclosure was higher in romantic relationships than in friendships among both American and Japanese students (Kito, M. 2002). The article also has information regarding each relationship type and previous authors that have studied similar topics and experiments. Accuracy And Validity This article and experiment was written by Mie Kito from the Department of psychology, California state university. She is a student at the university and won an award for research and creativity for this paper. She was also awarded the honour of presenting the theory at a psychology seminar in Vancouver, Canada. Allensworth, N. (1996). Social penetration: A description, research and evaluation Communication theory. PP. 1-25 Summary This document covers the main concepts of the Social Penetration Theory. It has a detailed description of the history including the history and progress of Altman and Taylor and the way the theory came into existence. It also incorporates the Onion diagram and describes the layers of social penetration in great detail. The article also has studies that were done in regards to self-disclosure and social penetration. They include various experiments that were carried out and the findings of the study. There is also a section on intercultural research to do with social penetration and self disclosure. Accuracy And Validity This paper was presented by Nicole J Allensworth at the Annual Meeting of the Southern States Communication Association (Memphis, Tennessee, March 27-31, 1996). The document was presented to researchers involved in communication research studies to affectively demonstrate the effects of communication within personal relationships. No other information was found on this author. Baack, D., Fogliasso, C. Harris, J. (2000). The personal Impact of Ethical decisions: A Social Penetration Theory. Journal of business ethics, 24, 1, 39- 49. Summary This Journal article discusses peoples ethical reasoning and beliefs in regard to social penetration. It talks about the structure and make up of each individual as well as personal characteristics and describes personal benefits in the form of cost and reward outcomes relating to social exchange and social penetration. The article also talks about Altman and Taylor and their understandings of social penetration theory. The article features the Onion diagram to establish the basic concepts of the Onion analogy and also has examples of these processes to put the theory into a real life situation. Accuracy And Validity This article was written by Donald Baack, Christine Fogliasso and James Harris. Donald Baack is a University Professor of Management at PSU. He has an undergraduate degree from Dana College, an MBA from Southwest Missouri State University, and a Ph.D. from the University of Nebraska. Baack teaches undergraduate level Organizational Theory and Behavior, Advanced Organizational Behavior, and graduate level Behavioral Management. Professor Baack is the author and co-author of eight books. Three are college textbooks, in the areas of Management, Organizational Behavior, and Integrated Marketing Communications. Christine Fogliasso is a University Professor in the Department of Management and Marketing at Pittsburg State University. Her Bachelors degree was earned at Pittsburg State University, and her Ph.D. at the University Of Kansas School Of Law. Her teaching and research areas are business law, ethics and communication. No information was found on author James Harris. Social Penetration: The Development of Interpersonal Relationships. (2001) . NewYork: Holt, Rinehart and Winston. Retrieved from http://www.uky.edu/~drlane/capstone/interpersonal/socpen.html Summary This internet article has a brief summary that identifies the main concepts of the social penetration theory. The article also has a section on scientific assumptions which tries to explain that social penetration can be referred to as a scientific theory. It argues this point by saying that if self disclosure is high then the relationship will develop; this statement can be seen as an equation and therefore can be viewed as a scientific. Critique is another scientific concept that is explained in this article. This refers to predictions that are made on the relationship development based on the levels of self-disclosure within the relationship. The article also explains in detail how Altman and Taylors Onion analogy operates and how the theory compares people to multilayered onions. The ideas behind breadth and depth are also explained in this article. Accuracy And Validity This article was written by a company called Holt, Rinehart and Winston. They are an educational company that specialises in publishing textbooks and articles for secondary school students around the world. The company is based in Austin, Texas and has been providing educational tools since the early 1900s. Holt, Rinehart and Winston supply textbooks, learning CDs, eLearning sites and many other kinds of support material for teachers and students. Because Holt, Rinehart and Winston is a internationally known for producing high quality learning tools and equipment its accuracy and validity is of a high level. Findings:  Background of theorists Irwin Altman Irwin Altman was born on July 16th 1930 in New York. Altman mainly specialises in social psychology and social interaction and is experienced in most areas of communication. His tertiary achievements include a Bachelor of Arts degree from New York University in 1951, a Master of Arts degree from the University of Maryland in 1954 and a Ph.D. also achieved from the University Of Maryland in 1957. Altman also studies environmental psychology and believes there is a strong link between environmental psychology and social psychology, Altman has based many books and articles that relate to this subject. While developing the Social Penetration theory Altmans work was heavily based on human behaviour within different environments. Altman is heavily involved in associations including The American Association for the Advancement of Science, the International Association of Applied Psychology and the American Psychology Association. Irwin Altman is currently a professor at the University of Ut ah in Salt Lake City teaching psychology and social communication. Dalmas Taylor Dalmas Taylor was born in 1934 in Detroit, Michigan. After showing an interest in psychology in his teenage years he later went on to study for his Bachelor of Arts degree in Psychology from Western Reserve University in Cleveland, Ohio. His research and interest in psychology eventually lead him to further his studies when he received his Masters degree in psychology from Howard University in Washington D.C and his Ph.D. in psychology from the University of Delaware. Taylor also gained a certificate from Harvard University Business School. Early in his career Taylor worked with the SPSSI (Society for the Psychological Study of Social Issues). During the late 1960s Taylor was the chairman of the Dissertation Award Committee and served for the SPSSI council for several years. During the 1970s Taylor began to teach psychology at various universities throughout North America and eventually became a Professor at the University of Maryland where he taught for 16 years. Taylor also worked with the APA (American Psychological Association) and eventually became a member of groups such as the Board of Ethic Minority Affairs, the Committee on Employment and Human Resources, the Policy and Planning Board and the Committee on Ethics Code Revision. His work with the American Psychological Association made very well known among psychologists and he received numerous awards from the APA. Later in his courier Taylor received the Distinguished Contribution to Education and Training Award of the Association and in 1992 he received the Distinguished Service Award for Outstanding Contributions to Psychology in the Public Interest. In final stages of his career Taylor served as Vice President of Academic Affairs at Lincoln University in Pennsylvania. Dalmas Taylor died in January 1998 at the age of 64 due to medical conditions. Outline Of Theory/key Issues Psychologists Irwin Altman and Dalmas Taylor first established the Social Penetration Theory in 1973. The theories main objective was to explain how relation closeness develops over time. Altman and Taylor suggested that closeness develops within a relationship through a gradual process of self-disclosure, they believed that this process could occur both consciously and sub-consciously when any kind of relationship is developing. This section of the report will describe the Social Penetration Theory by explaining its key concepts including: The onion analogy Self-disclosure Cost and reward outcomes/ Social Exchange Theory Depenetration and withdrawal The Onion Analogy The Onion analogy can be seen as the most notable aspect of the Social Penetration Theory. The model literally depicts an onion and is used as an analogy by Altman and Taylor to explain the foundations of social penetration. The analogy states that humans consist of layers much like an onion. Each layer reveals more about an individuals personality, the outer layers contain less personal information and the deeper layers consists of the most private details of a persons character. As a result the more layers penetrated the harder it becomes to ‘unlock the next layer. Often the type of relationship will have a heavy impact on the degree of penetration that occurs for example family relationships, personal relationships, same sex friendships and opposite sex friendships may all have different degrees of penetration that take place during a relationship. The penetration of the layers can be associated with two concepts. The first is ‘breadth which refers to the amount of issues and variety of topics being discussed and the second is ‘depth which refers to the degree of intimacy being applied on each topic. Each layer has a level of ‘breath and ‘depth depending on how personal the relationship has become for example friendships may have different levels of ‘breadth and ‘depth compared to a more personal relationship with a partner. Surface Layers The surface layers can be seen as superficial information about an individual such as what they look like, how they dress, their body language and how they talk. Information on the outer layers is given out a lot faster than the inner layers because it is not as personal. The surface layers can often be altered so that an individual can change the appearance they are producing when entering a social situation often for the first time. These changes will usually be things like the way they look and dress or material items such as cars or jewelry. The surface layers help to create a first impression to the outside world and is readily available to anyone who wishes to notice. After the initial surface layer is penetrated information such as their likes and dislikes, favorite movies, musical preferences etc. are revealed as the relationship progresses through the beginning stages. Central Layers The central or middle layers of the Onion Model can be seen as the characteristics of an individuals personality. This includes aspects such as religious beliefs, personal values and what they consider to be right from wrong. The central layers hold more understanding into a persons upbringing and culture. The central layers are usually only penetrable by people who know that individual well. In most cases it is unlikely that common friendship will go beyond the central layers. Inner Layers The inner layer of the Onion model holds a persons most intimate secrets and beliefs. It is the foundation of their personality and their self-concept. This layer can only be penetrated by the people who are closest to individual such as family members or their partner. Even then a persons most inner secrets might only be accessible by the individual them self. The inner layers of the Onion Analogy will heavily influence the central and surface layers because it is the basis of their personality. Self-Disclosure The term self-disclosure refers to the act of revealing details about oneself to others. This process can happen both consciously and sub-consciously depending on the degree of intimacy at any given point throughout the relationship. Personal and intimate details about our personality are usually revealed over time as the relationship becomes more meaningful and important to us. Altman and Taylor believed that the only way a relationship can develop is through a gradual process of self-disclosure. This process is necessary in both romantic relationships and friendships. The act of self-disclosure is one of the main principals in the study of social penetration as well as psychology. Altman and Taylor state that this is the key process that decides if a relationship will succeed or fail particularly if it is a romantic relationship. Altman and Taylors ideas on self-disclosure have sparked many studies on the effects of self-disclosure in both close relationships and common friendships. In 1986 Berg and McQuinn tested self-disclosure by asking couples that had recently started dating to complete a self-disclosure examination. Four months later the couples were then asked to take the same examination. It was found that couples that were still together four months later reported greater self-disclosure at the initial contact then those who had later broken up. T his experiment suggested that the level self-disclosure was not only based on the length of the relationship but also the satisfaction levels of the individuals when they were first getting to know each other (Berg McQuinn.1986). Altman and Taylor believed that the process of self-disclosure allowed for a relationship to develop to a more personal level. By allowing this process to occur penetration can take place through the various layers of the ‘onion (the onion analogy). Altman and Taylor believed that the process of penetrating the inner onion layers is especially important when long-term relationships are developing thus making the process of self-disclosure one of the key concepts of the Social Penetration Theory. Cost And Reward Outcomes/Social Exchange Theory The cost and reward outcomes of the Social Penetration Theory were initially based around the concepts developed from Social Exchange Theory. Psychologists John Thibaut and Harold Kelly were seen as the main developers of the Social Exchange Theory in 1959. The Theory is based on a model of cost and reward outcomes of relationships (both friendships and personal relationships) and states that people develop relationships based on whether or not they will profit in the long run. Thibault and Kelly claim that based on the equation: profits = Rewards – Costs, people will continue being in a relationship if the profit or outcome is in their favour. The idea of costs and rewards is analysed in the theory by using the concept of ‘Comparison levels. This concept suggests that people have a general idea of what they expect or what they deserve to get out of any particular relationship whether its a personal relationship or friendship, this is your known as your ‘comparison level. For example in a personal long-term relationship the individual might expect high levels of trust, love and commitment. If the relationship has just started however they may expect lower levels of privacy, sexual activity and deep communication. When the rewards and profits out way this comparison level the satisfactory level of the relationship will increase for that particular individual. ‘Comparison levels for alternatives ‘refers to the suggestion that people will compare the rewards they are getting out of their current relationship with rewards and profits they could get out of an alternative relationship. For example an individual may feel that they are getting the maximum profits out of their current relationship therefore they are likely to stay with their current partner. If however they feel the relationship has more costs than rewards they are likely to leave that relationship to find a more profitable relationship (DeVito, J. 2004). Altman and Taylors Social Penetration Theory relies on this same method of cost and reward outcomes to determine the path of a relationship. Depenetration And Withdrawal Although the Social Penetration Theory examines how a relationship develops it also acknowledges and describes the ways in which depenetration and withdrawal can occur. This occurs when the relationship begins to deteriorate either because of a falling out or simply because the individuals begin to grow apart. The first stage of deterioration is usually ‘intrapersonal dissatisfaction, this occurs when everyday life with the individual seems to be less and less eventful or for filling. If this dissatisfaction continues then the relationship will proceed to the next stage of deterioration. This stage is known as ‘Interpersonal deterioration, this stage involves growing further and further apart and spending less free time with that individual then they would have at previous points in the relationship. The process of withdrawal or depenetration occurs when one or more of the individuals begin to close of areas of their lives that had once been open in the earlier stages of the relationship. As a result the ‘breadth and ‘depth which once made the relationship more intimate and personal will now begin to reverse. This process can be seen as taking back what has already been used to build the foundations of the relationship, if the foundations are no longer apparent then the relationship becomes unstable. Altman and Taylor have compared this stage of depenetration to watching a movie in reverse (Griffin,EM 2006), in other words everything that has been put into the relationship will now begin to be withdrawn to some extent. A decline in self-disclosure will also be apparent because of the fact there is now less communication and social activities taking place. If there is a decline in self-disclosure levels then the relationship will no longer move forward. The absence of self-disclosure can often be due to a number of contributing factors including; one or more of the individuals no longer feeling comfortable to communicate with the other on a personal level, they are no longer trust worthy or they are simply not worth the effort. The depenetration and deterioration of a relationship rarely ends in a sudden burst of realisation but rather a gradual process of withdrawal due to lack of enjoyment and intimacy levels in the relationship. Application Of Theory The process of social penetration is solely based on communication and social interaction. As a result this theory is put into practice every day in a variety of situations from common greetings to a work mate to a personal conversation with a family member. Different social interactions will involve different levels of self-disclosure and communication. To illustrate how the theory affects people in everyday life an experiment was found to describe the effects of social penetration and self-disclosure in common relationships including friendships and romantic relationships. This experiment was done by Mie Kito from the California State University as part of her undergraduate honors program in 2003. The experiment gained her an award for research and creativity and was presented at the 83rd annual Western physiological Association Convention in Vancouver in May 2003. The purpose of the experiment was to examine different levels of self-disclosure among American and Japanese college students. She examined students that were involved in romantic relationships, companionate relationships and same sex and opposite sex friendships to find out if both cultural background and relationship types played a major role in the level of self-disclosure that was applied in everyday situations. To gain an accurate sample she found a selection of 145 college students, 64 of the students were American and 81 were Japanese. The purpose and aim of the survey was not disclosed to the participants and the information they provided was confidential and no names were obtained t o ensure the participants remained anonymous. The methods and procedures she used where as follows: Three standardized methods were used within the survey gain an accurate sample. These methods were the self-disclosure index (Miller. Berg. Archer.1983), the Passionate love scale (Hatfield Spencer. 1986) and the companionate love scale (Hatfield. 1986). The self-disclosure index is a target specific tool that can be used to measure self-disclosure among certain groups. The main differences between the companionate love scale and the passionate love scale is that passionate love refers to the feeling of unity with another individual who is not currently present where as companionate love refers to the bond between someone who is already heavily involved within an individuals life. When answering questions about passionate relationships the participants were asked to think of their current partner, if they did not currently have a partner then they were asked to think of the last partner that they shared deep feelings for. If the questions involved any friendships they were then ask ed to think of their closest friendship with either a same sex friend or opposite sex friend depending on the required relationship type for that question. The self-disclosure index included 10 questions of personal information including personal habits, things that the participant wouldnt do in public and their personal feelings on certain issues. Each relationship type was modified to relate to the available answers that could be chosen by the participant. For example one of the questions for the self-disclosure index for a Passionate love relationship was, â€Å"I am willing to talk about my deepest feelings on a personal issue with the person I am romantically involved with† and another question for self-disclosure in a same sex friendship was â€Å"Im willing to talk about my deepest feelings on a personal issue with a same sex friend†, She then provided the participants with scale of answers to choose from ran