J ainbury Plc marketing reearch and information need Research Paper

J own(prenominal)bury Plc marketing reearch and information need - Research Paper exerciseTh aim of thi tudy i to explore th orgniation approach to th collection of environmental data nd market intelligence nd th orgniation elected i J ainbury Plc. Brief critical appraial depart be d integrity for J ainbury, recommendation for improvement will be provided.A marketing oriented firm (alo called the marketing creation, or conumer focu, or cutomer focu) i one that allow the want and need of cutomer and potential cutomer to drive all the firm trategic deciion. The firm corporate culture i ytematically committed to creating cutomer value. The rationale i that the more a company undertand and meet the real need of it conumer, the more likely it i to have happy cutomer who come back for more, and tell their friend. Thi proce can entail the fotering of long term relationhip with cutomer. In order to regularise cutomer want, the company uually need to conduct ome form of marketing reearch. Overall, the marketer expect that becoming marketing oriented, if done correctly, will provide the company with a utainable competitive advantage.The concept of marketing orientation wa developed in the late 1960 and early 1970 at Harvard Univerity and at a handful of forward thinking companie. It replaced the previou ale orientation that wa prevalent between the mid 1950 and the early 1970, and the production orientation that predominated prior to the mid 1950.. ince the concept wa firt introduced in the late 1960, it ha been modified, repackaged, and renamed a cutomer focu, the marketing philoophy, market driven, cutomer intimacy, conumer focu, cutomer driven, and the marketing concept.The market orientation that a firm adopt varie depending on the product life cycle, the level of competition within the market, and external factor uch a the economic environment. Companie are likely to spay their market orientation over the life cycle of a particular product, and it i common for a ingle company to have unlike product with different orientation. There i no one orientation that i appropriate for all product, and the changing environment and global market in which today companie operate call up that orientation are likely to undergo rapid change. Depite the importance that market orientation