Saturday, March 9, 2019
Disadvantages of Foreign Aid
An evaluation of Blackberry Companys implementation of TQM do by Sanad F Jumean 1 Table of contents _ Introduction3 _ Continuous improvement-4 _ Employee involvement-4 _ Customer reduce5 _ decisiveness6 _ References7 2 IntroductionBlackberry is a brand that was created by explore in motion (RIM) which is a global leader in radio set innovation, the smooth industry was revolutionized with the introduction of blackberry bush solution in 1999, blackberry offers a variety of carrefours and services targeting both business clients as well as individual customers, nigh of its harvest-times are smart phones that have the readiness to send and experience push e-mails and instant massages with a high direct of security , it helps its customers connect more easily with the world regardless of the place, blackberry cheats can also be utilise as personal digital assistants, portable media players, and internet browser, the blackberry internet service is available in 91 countries a round the world on over 500 alert service operators. Blackberrys goal and vision statement is to propose solutions for the worldwide mobile communications market, including the software that allows the BlackBerry Smartphone to provide mobile access to e-mail, applications, media and the Internet. Through the development of integrated hardware, software and services that financing multiple wireless ne twork standards, blackberry provides platforms and solutions for seamless access to time-sensitive culture including e-mail, phone, text messaging (SMS and MMS), Internet and intranet-based applications. 3Continuous improvement Blackberry Company listens to its customers with and through votes on its website, feedbacks, and surveys throughout the world. Blackberry has a policy that translates those feedbacks into their routinely two months software updates. Software updates implicate improving their online softwares that are being used by customers and adding saucily features th at come up to the developers through customer feedback operate and brainstorming of developers. surety measures are a major concern for blackberry improvements to the software include such security measures that are most important to business deal who operate their work on their wiles.Continuous improvements in Blackberry Company is non limited to its software but also includes the body of the device, those improvements are in the main based on the previous shape of the same series of the device and reviews from users of the same series phone. Continuous improvement can also be seen in blackberrys emphasis on round-the-clockly upbringing their employees and making sure that they have the necessary skills and specialties to compete in the market, as well as continuously evaluating their performance and determining what needs to be improved. Employee involvement Blackberry Company have 250,000 developers throughout the world, those developers come up with divers(prenominal) ideas about developing, improving, and producing a new product. They try to align their ideas through meetings, and then they present the conclusion of their ideas to the top management.If the top management gives the laudation to the new ideas of the developers they apply their new ideas and creations through translating these ideas into products and services. During this stage the rest of the employees receive updated e-mails during every stage of producing the new product to have an overview about the product for the sake of answering customers wonders. 4 Customer focus Blackberry Company is mainly addressing business people in their device but at the same time they still focus on individuals willing to use their products or services. As previously discussed blackberry has diverse methods in keeping touch with their current customers and new potential markets.After evaluating the feedbacks whether collateral or negative, the data gathered is then analyzed and grouped in the fo rm of useful information and knowledge that can be used to keep their products and services up to date. Because customers are the main asset for blackberry, most of the useful information gathered is actually taken into consideration by employees and developers and translate it effectively to their new or updated product or service. To uphold our earlier discussion on customer focus, blackberry has awarded an employee that has applied their schema through engaging customers in all of its research and development process, both as source of innovation, as a part of the product exam program in the redesign of the operational process. This award is called Blackberry customer focus award. 5 ConclusionIts important for different types of organizations to continuously evaluate how well they implement TQM, taking into consideration the major effects of implementing TQM on the organizations performance and its position in the market related to its competitors, however, although blackber ry company pays considerable attention on implementing TQM properly, focusing on important factors such as employee say-so, customer focus, and continuous improvement, it has to do more efforts in certain areas such as employee empowerment by giving its employees the chance to be part of the production process rather than just sending them updated e-mails during every stage of producing the new product or service. 6 References _ http//us. blackberry. com _ http//en. wikipedia. org/wiki/BlackBerry _ Interviews with Mr. Mike Mefleh Blackberry Product Manger- pith east. 7
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